Peet's Coffee & Tea Looks To Give Local Success A National Flavor

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In its first campaign for Peet’s Coffee & Tea, Citron Haligman Bedecarrƒ is banking on the notion that highbrow magazines are the best place to reach coffee fanatics. The San Francisco agency is trying to give the gourmet coffee company’s mail order business a boost with an illustrated ad in The New Yorker, Atlantic Monthly and Wired magazines. The print work, which broke last week, will be reinforced with a pair of radio ads and a direct mail campaign.
Rather than seeking a Starbucks-type mass appeal, Berkeley, Calif.-based

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in