Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Pearl Izumi USA has awarded its events marketing business to Cenergy Communications without a review.
The agency in East Aurora, N.Y., will support the client’s 10-month “Run Like an Animal” tour, which encompasses 31 running events nationwide. At each event, Pearl Izumi will partner with a key Pearl Izumi Run retailer to sample and sell running shoes and apparel from a 400-square-foot exhibition booth. The budget for the push was not disclosed.
“Cenergy demonstrated its knowledge of the endurance market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in