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A private label has scored a legal victory over a national brand. A jury this week ruled against Mead Johnson’s claims that a store-brand competitor’s infant formula was less nutritious than its Enfamil Lipil Infant Formula.
PBM Products, the maker of store brand infant formulas, had filed a lawsuit in April of this year claiming that Mead Johnson had engaged in false and misleading campaigns against their store-brand products, which are sold at Walmart, Target and Krogers, among others.
The
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