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BOSTON Benjamin Watson is the latest local sports star to be featured in the “Leaders Act” campaign touting the Mentors in Violence Prevention (MVP) program from Northeastern University’s Center for the Study of Sport in Society.
The New England Patriots’ tight end will appear in print ads, transit posters and radio spots from Manasian Inc., an independent shop in Waltham, Mass. Manasian launched the campaign last year with Red Sox outfielder Gabe Kapler as its first spokesman.
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