Patients’ Choice Of Louisiana Taps Mayer Advertising

Patients’ Choice, Louisiana’s only physician-owned health plan group, has appointed Peter A. Mayer Advertising here its agency of record.
The account, projected to top $1 million, is a subsidiary of MD HealthShares of Baton Rouge, La. The organization encompasses some 2,000 doctors throughout the state.
The business was previously held by Pertuit & Partners Communications Design of New Orleans. Mayer will handle print and television advertising, direct mail and public relations for its new client.
“[Patients’ Choice] has opportunities for market growth on a statewide basis that are very favorable,” agency president Mark Mayer said. “We are also pleased to add a very significant healthcare player to our client roster.” –Janet Plum