Patagonia Reconnects With its Roots

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Social and environmental responsibility is in the DNA of Patagonia, permeating every facet of its brand image and operations. Low-impact dyes and organic cotton are chosen over cheaper, or more environmentally harmful, raw materials for its products. Its 171,000-square-foot Reno (Nev.) Service Center expansion has been engineered to reduce its environmental footprint as much as possible.

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