Party Hoax Delivers Trouble to a.k.a. Robaire

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A prank holiday mailing designed to drum up business for a.k.a Robaire earned the shop a lump of coal from postal inspectors, who warned that the hoax could result in criminal counterfeiting charges.

Instead of a holiday card, agency president Jean Robaire mailed out 150 invitations to a bogus holiday party hosted by Billy Crystal and Whoopi Goldberg, and catered by Wolfgang Puck.

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