Partners & Simons Goes Wireless

Partners & Simons has been named the first creative agency for Boston Communications Group. The decision followed a review of undisclosed shops.
Billings on the business-to-business account will be in excess of $1 million, though the exact budget has yet to be determined, according to agency official Gib Trub. Media chores are expected to be handled in-house.
The Boston shop will create print ads, direct mail executions, corporate brochures and collateral materials as well as provide trade show support. Some online chores may also be included, but that has not been finalized, Trub said.
Based in Woburn, Mass., the client provides roaming services to wireless carriers in markets across the country. Boston Communications Group’s technology ensures that calls made outside a primary carrier’s range are automatically routed through a local service for prompt transmission. The process is transparent to individual consumers.
The primary mission of ads for Boston Communications Group will be to position the company as an industry leader. The company competes with GTE, Brite Voice and Centigram Communications.
“There’s nobody else who has the experience that they do, or the customer base,” Trub said. “We’ll be building on that and making sure that people understand that if you’re initiating a [prepaid or wireless service], there’s one group that has figured it out.”
Print ads will appear in the spring in trade publications targeting wireless carriers, such as Wireless Review and Wireless Today.
The company has deals with nine of the ten largest wireless carriers in the country, including AirTouch, AT&T Wireless, Bell Atlantic, Cellular One and SNET.
Partners & Simons handles clients such as brokerage firm Charles Schwab in San Francisco, dairy foods provider HP Hood in Chelsea, Mass., and DJ USA in Boston.