Partners Brings Patteson Aboard for Creative

BOSTON Partners + Simons has made another senior creative hire, adding former Arnold staffer Bruce Patteson as a creative director at the independent shop.

Patteson, a copywriter, most recently had been a creative director with Havas’ Arnold here, where he helped guide the McDonald’s regional co-op business. He also has held posts at Emerson Lane Fortuna (a shop Arnold absorbed a decade ago) and Kenyon & Eckhardt.

One month ago, the Boston-based agency hired another local agency veteran, copywriter Rich Herstek, as a creative director [Adweek, March 15]. Both Patteson and Herstek report to agency president and chief creative Tom Simons.

“In addition to the appointment of Rich Herstek, Bruce gives us significantly greater creative horsepower,” said Simons.

The 50-person shop added the estimated $2 million Sterling Commerce software account three weeks ago, and also works for clients such as Applied Biosystems, Blue Cross & Blue Shield of Massachusetts, Caritas Christi Health Care, H.P. Hood, Pioneer Investmets and Sun Life Financial.

—Adweek staff report