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Witherspoon & Associates of Fort Worth, Texas, was hired to handle marketing duties for Paragon Cable.
Witherspoon president Roger Rienstra said his agency made a formal presentation to the Irving, Texas-based cable television operator after being contacted earlier this year. He did not know how many other shops were contacted.
Paragon, a division of Time Warner, provides cable TV service in three Texas markets: Irving, Lewisville and the Grapevine/Coppell area. Paragon representatives could not be reached at press time.
Witherspoon will be responsible for TV and print ads, as well as direct marketing and collateral.
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