Paper Chased: Digital Design Comes of Age

When we first started doing digital work, we would always print out the project, rather than view it on screen. The point being that it was easier to dismiss simple and subtle design decisions in electronic form than it was when the tangible piece of paper was staring you in the face. (Yes, purists would argue that was a step removed from how it was meant to be experienced, but it really did make you consider what the work looked and felt like, while removing the technology aspect that often masked poor design).