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ATLANTA Papa John’s has handed its $45 million national broadcast account to Zimmerman Partners Advertising, the client confirmed.
The move follows a break with six-month incumbent Austin Kelley Advertising in Atlanta, a unit of the Interpublic Group of Cos. [Adweek, March 10].
In the last month, Zimmerman, an Omnicom shop in Fort Lauderdale, Fla., produced two TV promotions for the Louisville, Ky., pizza chain that client senior vice president and chief resource officer Mary Ann Palmer said were in synch with the creative the company was seeking.
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