Papa John’s CMO Langstaff Steps Aside

CHICAGO Papa John’s International said its chief marketing officer, Gary Langstaff, has left the company. Langstaff held the position for about six months.

In a statement issued late Friday, Papa John’s said Langstaff, who joined the company in December, “is no longer affiliated with the company,” adding it had retained an executive recruiting firm to find a successor. Until then, Bill Van Epps, COO, will assume marketing duties, according to Louisville, Ky.-based Papa John’s.

From 1989-91 he was evp, marketing for Burger King Corp., and from 1985-88 he was evp, marketing for Hardee’s.

For the 13 years prior to joining Papa John’s, Langstaff had consulted with companies, principally in the telecommunications, cable and biotechnology industries, in the areas of corporate strategy and marketing. Since 1998, Langstaff had been a principal in 1919, Inc., a company that specializes in “helping its clients identify, develop and leverage the value of their core brand assets,” according to the company.

The company spent $70 million on ads in 2003 and $25 million through March 2004, per TNS Media Reporting/CMR. Omnicom Group’s Zimmerman Partners in Ft. Lauderdale, Fla., handles the business.

—Brandweek staff report