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Beber Silverstein & Partners in Miami was named creative and strategic marketing partner of Pan American World Airways. The estimated budget is $5-10 million.
Dom Camera Associates in New York will continue handling media buying for the Miami carrier.
In the last round of the two-month review, BS&P faced off against Turkel Schwartz & Partners, Miami, sources said. Other contenders late into the process were Miami shops Greenstone Roberts, Ryder & Schild and TAG Advertising, and New York incumbent Weller, O’Sullivan, Zuckerman & Lightcap [Adweek, Jan.
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