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BOSTON-Pagano Schenck & Kay has created a pro bono campaign for the Boston-based World Society for the Protection of Animals that hopes to draw attention to the plight of circus animals.
A trio of 30-second spots broke last week on the Animal Planet cable network. The commercials promote the client’s Adopt-An-Orangutan program. In one ad, a tired father returning home from work gets a message from the police on his answering machine that his son has been arrested-and not for the first time.
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