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EPB Communications is betting that creative cachet can be bought. The New York-based holding company last week purchased Pagano Schenck & Kay for an undisclosed sum.
EPB chairman Jeb Brown said the Boston shop becomes the “cornerstone” of a plan to build a network of creatively focused regional agencies. Brown also expects this and future acquisitions will bolster the creative reputation of EPB, which is better known for its public relations, sales promotion and direct marketing capabilities.
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