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Oxygen Media has assembled what may be its most ambitious multiplatform advertising deal to date, securing Swedish furniture brand Ikea as a fully integrated sponsor of Tori & Dean: Home Sweet Hollywood.
Designed to make a contextual link between the series’ start-up family vibe and Ikea’s homey line of flat-pack furnishings, the deal includes product integration in two episodes of Tori & Dean, which begins its fifth season on April 5. Over the course of the twin installments, the titular couple will renovate their kitchen with Ikea cabinets, countertops and fixtures.
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