Overture Strengthens Ties to MSN

NEW YORK Overture Services this week expanded its existing global relationship with Microsoft’s MSN Internet service, inking a commercial search distribution deal with MSN Korea.

The agreement, which will start shortly after Overture’s South Korean market launch planned for the first half of this year, calls for the Pasadena, Calif., company to provide its search results to the MSN Search Pane and MSN site in Korea through December 2003 and December 2004, respectively. Overture’s Korean market search listings will be generated by advertisers who bid for placement on keywords relevant to their business.

The provider of pay-for-performance search to Web sites already has similar partnerships with MSN in the United States, Canada, United Kingdom, Germany, France and Japan.