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BOSTON Following a review, data storage company EMC has selected OutCast Communica-
tions as its lead public relations agency. OutCast worked for VMWare, a software concern EMC acquired in January.
“It was the combination of a strong team and strong software experience; their intelligence, determination, energy and creativity left us with no doubts,” said Anne Pace, EMC corporate PR manager, of the agency’s selection.
The independent shop in San Francisco takes over for Omnicom Group’s Porter Novelli, which worked with EMC for the past decade.
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