Outback to Provide Its Own Sizzle; Media Is in Limbo

The top marketer at Outback Steakhouse Restaurants said the chain would handle creative work on an ad hoc basis, following the split with TBWA/Chiat/Day.
“We’ve used a variety of creative and brand resources, and, as of today, we do not intend to have an agency review,” said Nancy Schnide, Outback’s vice president of marketing.
It is not clear if the New York shop will retain the media business of the Tampa, Fla., client. “[That] is still being worked out,” Schnide said. “We’re having discussions.”
Outback spent $24.7 million on advertising last year and $19.2 million through July 1999, per Competitive Media Reporting.
TBWA/C/D, which won the business in April 1998, confirmed the split but declined further comment.
–T.W. Sieber