Oreo Crowdsources Final 'Daily Twist' Ad Live in Times Square

Anniversary of the high five wraps 100-day series


Oreo concluded its "Daily Twist" campaign live in Times Square on Tuesday, as Draftfcb and 360i creatives working in a glass box whipped up the last of 100 daily ads, with the final topic—the anniversary of the first high five—being suggested and upvoted by consumers through social media.

With Advertising Week in full swing at the Times Center a few blocks south, Adweek visited the glass Oreo office, surrounded by curious onlookers, just before noon, where the creatives were monitoring the Oreo feeds and working on sketches.

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