Oreo Crowdsources Final 'Daily Twist' Ad Live in Times Square

Anniversary of the high five wraps 100-day series

Oreo concluded its "Daily Twist" campaign live in Times Square on Tuesday, as Draftfcb and 360i creatives working in a glass box whipped up the last of 100 daily ads, with the final topic—the anniversary of the first high five—being suggested and upvoted by consumers through social media.