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Orbitz is reviewing its media assignment, seeking a replacement for Mullen’s MediaHub. The shop’s recent JetBlue Airways win created a conflict with the online travel service.
Mullen, a Boston-based unit of IPG, picked up the carrier’s creative and media chores earlier this month following a review. Omnicom’s Goodby, Silverstein & Partners in San Francisco was the runner-up.
Brian Hoyt, Orbitz’s vp, communications and government affairs, confirmed that a review has begun and that the conflict with JetBlue was the motivation for the search.
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