Orange Zone Kicks Up the White

T&O’s Youth Division Skis Bear Mountain
LOS ANGELES–The Orange Zone, a youth-focused unit of Townsend & O’Leary, deals snowboarders a heavy dose of guerrilla marketing in its second campaign for Bear Mountain ski resort.
Working with a limited budget, the Irvine shop is on the attack with promotions, radio spots, a bus wrap, Web site and print ad, as well as T-shirts, stickers, even bar coasters. Humor and attitude are front and center–many of the 3 million stickers ask, “Who’s your daddy?”–and the brand is kept understated.