Optimum Media Creates New Divisions

PARIS – Just prior to the Aegis announcement, Optimum Media, the media buying partnership joining DDB Needham and CLM/BBDO, announced that to better manage its growth, it is creating units called Optimum DDB and Optimum BBDO to service clients with either agency. In addition, a fourth group specializing in advertiser sponsorships, Optimum Partenariat, has been created. For the first half of 1993, Optimum had billings of $721 million, including $270 million in new billings from clients such as Henkel, Pepsico, Gillette and Pinault.
Copyright Adweek L.P. (1993)