Optimum Media Creates New Divisions

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PARIS – Just prior to the Aegis announcement, Optimum Media, the media buying partnership joining DDB Needham and CLM/BBDO, announced that to better manage its growth, it is creating units called Optimum DDB and Optimum BBDO to service clients with either agency. In addition, a fourth group specializing in advertiser sponsorships, Optimum Partenariat, has been created.

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