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If you closed your eyes for a minute and imagined a typical gamer, what would you see? If you’re like most people (even most marketers), it’s probably a guy around 17, wearing torn jeans and a J!INX T-shirt, eyes narrowed at Call of Duty 4 lighting up his computer screen. His room—dark because the blinds are drawn—is strewn with spent cans of Monster Energy. The air thumps with Eminem’s “Not Afraid.”
If I haven’t totally nailed your own mental image with this description, chances are I’ve come awfully close.
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