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Mintz & Hoke last week unveiled an outdoor and transit campaign for Frozfruit bars that will run through the summer exclusively in New York City.
The effort, with a budget of slightly less than $1 million, shows consumers relishing the frozen fruit treats in unexpected situations.
In an execution dubbed “Doctor,” a surgeon works on a patient while enjoying Frozfruit. The groom in an ad titled “Wedding” slips a ring on his bride’s finger while holding a Frozfruit bar.
The mildly risquƒ “Passion” features a couple entwined in bed while clutching a Frozfruit bar.
Framed with Frozfruit sticks for an added visual kick, the effort is tagged: “That kind of good.”
David Banta and David Swartz, respectively, handled copywriting and art direction on the ads.
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