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Some people refer to online video advertising as the “Wild West.” Others will caution you: “Enter at your own risk.” And then there are those who simply stay away. But trust me when I say, don’t stay away too long. If you’ve been thinking about getting into the game, you will, in my opinion, need three things to be successful: the right spirit, a top-notch media agency and a video ad-server.
Let us take these in order, then.
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