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SAN FRANCISCO Gearon Hoffman this week breaks its first national television campaign for Scottrade Financial Services. Ad spending this year by the St. Louis client will total about $20 million.
A trio of 30-second commercials from the Boston-based independent features vignettes showing what company founder and chief executive Rodger Riney was supposedly like as a boy. In “Topiary,” the young Riney surprises his mother by creating an ornate sculptured garden as part of his regular yard work.
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