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XS Inc.’s Agricultural Site Signs Rockett Burkhead & Winslow
ATLANTA–Rockett Burkhead & Winslow has been selected by XS Inc., an online specialist that simplifies agricultural transactions and distribution, to develop advertising for its new Web site, XSAg.com.
The e-commerce account is expected to generate at least $15 million in billings over the next year. Rockett will be the client’s first advertising agency, though the company had previously employed a New York public relations firm.
“We needed somebody fast moving and who wanted to put some skin in the game, so to speak,” said client president and chief executive officer Fulton Breen.
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