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Despite the recent plunge in dot-com branding and marketing values, several companies are set to reinvent online branding to help build sales and consumer awareness. “There are a lot of venues that companies have yet to try when it comes to using the Internet to market their brands,” said Mark Reynolds, vice- president, sales and sponsorship, for meals.com, which works with many manufacturers and such national chains as Kroger and Albertsons to develop and enhance their e-commerce presence.
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