The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Online auction company uBid.com has launched its first national TV campaign.
A 30-second spot for the Chicago-based company created by Bagby and Co. broke Saturday during a telecast on CBS of an NFL pre-season game.
The commercial attempts to draw a parallel between bidding online and the drama of competitive sports, said uBid senior vice president of marketing Alan Cohen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in