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Online auction company uBid.com has launched its first national TV campaign.
A 30-second spot for the Chicago-based company created by Bagby and Co. broke Saturday during a telecast on CBS of an NFL pre-season game.
The commercial attempts to draw a parallel between bidding online and the drama of competitive sports, said uBid senior vice president of marketing Alan Cohen. A man in a football shirt with black grease paint under his eyes enthusiastically bids for products online using uBid.
The tagline is, “uBid.com.
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