Once You Go Green, You’ll Probably Go Back

Recession Takes Lasting Toll on Green Cleaning Products

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Everyone likes to save the planet, unless it’s a recession. The New York Times reports that sales figures from green lines of big brand cleaning products like Clorox and Palmolive fell during the recession and have yet to climb back to their peak. Clorox’s Green Works products suffered a fall from $100 million to $60 million a year in sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...