Once You Go Green, You’ll Probably Go Back

Recession Takes Lasting Toll on Green Cleaning Products

Everyone likes to save the planet, unless it’s a recession. The New York Times reports that sales figures from green lines of big brand cleaning products like Clorox and Palmolive fell during the recession and have yet to climb back to their peak. Clorox’s Green Works products suffered a fall from $100 million to $60 million a year in sales. Though most consumer products were hurt badly by the recession, research shows green products were hit particularly hard.