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NEW YORK Omnicom Group’s Moss/Dragoti is being folded into DDB, which will also take on its sole client, Hertz, a representative for the holding company confirmed.
The move had been planned for several months and was the decision of DDB Worldwide CEO Ken Kaess, said Pat Sloan. The rep added that the reason for the move was because the New York agency’s principals, Charlie Moss and Stan Dragoti, will eventually retire, but a date for that has not yet been set.
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