Omnicom Gets PepsiCo

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Citing cost considerations, PepsiCo last week consolidated nearly $350 million in creative and media duties at Omnicom Group from the Interpublic Group of Cos.’ Foote, Cone & Belding.

Included in the shift were brands such as Gatorade, Tropicana, Aquafina and many Quaker brands, all of which were handled by FCB’s Chicago and New York offices.

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