OMD Adds Siemens, Sony in Europe

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LOS ANGELES — Omnicom Group’s OMD has won European media duties for Sony and Siemens following reviews, sources said.

The Sony business, a consolidation search that included the entertainment company’s music, consumer electronics and theatrical accounts, was estimated at $300 million-plus, while Siemen’s review, for its mobile phones, was for an estimated $100 million media account.

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