O&M Bolsters Creative Staff



By Ellen Rooney Martin





CHICAGO–Ogilvy & Mather here has strengthened its creative department with the naming of Marlena Peleo-Lazar as deputy executive creative director Peleo-Lazar will take the creative reins on the office’s core Sears, Roebuck & Co. business after a 22-year career at Leo Burnett Co. She will join the agency next month, reporting to Tom Hall, chairman, chief executive officer and executive creative director for the Chicago office.





Peleo-Lazar said her decision to move to O&M was more about a chance to grow professionally than it was about leaving Burnett, which has undergone a recent management overhaul. ‘This is not about the reorganization that happened (at Burnett), and it’s not about replicating my (creative) group at Ogilvy (by taking colleagues with me). That would be wrong-minded,’ she said. ‘It’s about a chance for me to grow professionally.’





Her background is in packaged goods, including work for Procter & Gamble’s Secret deodorant and Kellogg’s Nutri-Grain Bar.





Concurrently, Tim Cirrintino was promoted to senior partner and group creative director at O&M, reporting to Peleo-Lazar and Hall. Cirrintino joined the agency in 1994 as an art director and most recently was a senior partner and creative director.





Also, Christian Golden was promoted to partner and creative director from associate creative director, and Tracy Bowman was promoted to associate creative director from copywriter.





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