Olympus Trims the Big Picture

The Martin Agency is one of seven agencies still in contention for Olympus’ estimated$15 million account.

The Melville, N.Y.-based client is expected to cut to three finalists later this week.

Five of the seven shops are from New York: Hamp-el/Stefanides, Margeotes|Fertitta + Partners, Gotham, Merkley Newman Harty and TBWA\Chiat\Day, said Deborah Klein, ad manager at Olympus. The remaining agency is Mullen in Wenham, Mass.

Richmond, Va.-based Martin survived a cut that eliminated New York shops DiNoto Lee, Bozell, Wieden + Kennedy, D’Arcy Masius Benton & Bowles and Ground Zero, Klein confirmed.

The incumbent on the camera business, Kirshenbaum Bond & Partners, New York, is not defending.

The account encompasses corporate image and camera advertising, but not ads for digital-imaging systems, which are handled by X.Com in Santa Ana, Calif., said Klein.

Client executives will begin visiting agencies next week, before selecting finalists, according to Klein. Pitches are set for mid-May, with a decision shortly thereafter.

Richard Roth Associates in Chappaqua, N.Y., is conducting the review.