Olson + Co. Recruits Kroening As ECD

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For the second time in a year, Minneapolis agency Olson + Co. has raided cross-town shop Carmichael Lynch to bolster its senior ranks, this time tapping group creative director Brian Kroening to take over as executive creative director.

The hire comes eight months after Olson named Kevin DiLorenzo, senior partner at PR unit Carmichael Lynch Spong, as managing partner.

Kroening, who starts June 7, takes over the shop’s 15-member creative department from president John Olson, who will focus on his other duties.

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