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Oliver, Russell & Asso ciates knows its new campaign for the Idaho AIDS Foundation isn’t for everyone.
“We can’t have every Mormon family in a minivan driving past these ads,” allowed Rusty Grim, creative director at the Boise agency.
The $10,000 cam paign, targeting young gay men, uses racy posters and penis-shaped refrigerator magnets to call attention to a new oral HIV test that does not require a blood sample.
One poster uses the line “You might be a gay Idaho redneck if.”
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