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General Motors’ decision last week to scrap Oldsmobile was followed by a decision quash a campaign shootout that many thought had Leo Burnett on the brink of losing the $300 million account, sources said.
In effect, Burnett may have been saved, temporarily at least, by the nameplate’s demise.
“In light of the issues surrounding [Olds] … we have made the decision to retain the services of our agency of record, Leo Burnett,” said Randall Tallerico, the automaker’s director of advertising, late Friday.
The automaker earlier acknowledged its marketing focus was changed in light of GM’s decision.
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