Old Spice "Thank You"

Old Spice is personalizing its online push by sending customized “Thank you” videos from suave spokes-stud Isaiah Mustafa to supporters of the award-winning campaign. Our own Tim Nudd, editor of Adfreak, received the one shown here. Wieden + Kennedy has done an excellent job keeping this campaign top of mind in every media it touches — even static print ads manage to cleverly convey irreverent humor. Mustafa quotes from Nudd’s recent blog post, thanking Tim for saying that it’s “hard to argue with my awesomeness.”