OgilvyOne Finds Co-Cds On IBM

Four months after adding IBM’s estimated $400 million global direct marketing duties in a consolidation, WPP Group’s OgilvyOne has drafted new creative leaders to service the tech giant.

The shop has lured Rob Bagot, evp and creative director at Hill, Holiday, Connors, Cosmopulos in San Francisco, to New York to lead creative with Tore Claesson, who has worked at Ogilvy & Mather proper for two years as cd on IBM servers. They start today as co-group cds and oversee more than 45 creatives on a range of services, including DRTV, direct mail, CRM and interactive.