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After three years of researching and seeking ideas from roster and non-roster shops, Shell Oil Co. has bowed a $50 million corporate branding campaign from Ogilvy & Mather in Houston.
The campaign kicked off during Winter Olympics coverage on CBS last Friday and will run in flights throughout the year. The tagline is: “Count on Shell.”
The effort includes five 30-second TV spots that reinforce Houston-based Shell’s image as a company in touch with the concerns of drivers.
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