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NEW YORK U.K.-based oil giant BP has ended its procurement process and will not hold a review for its ad account, led by WPP Group’s Ogilvy & Mather, according to sources. The client had conducted benchmarking exercises and sent out requests for information to an undisclosed number of holding companies, though the company did not launch a full-scale review.
Ogilvy has handled creative chores on BP’s estimated $200 million global ad account since 1999, while WPP sibling Mindshare handles media planning and buying services.
BP
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