Ogilvy Extends Ameritrade Campaign

CHICAGO Online brokerage Ameritrade is launching an extension to the “What’s your share?” advertising campaign next week with new print executions from Ogilvy & Mather.

The agency, which splits the account between its Chicago and New York offices, created print ads that will debut April 15 with a focus on Ameritrade’s trading executions, a representative of the Omaha, Neb., company said.

The new print series relies mostly on copy to deliver the message. “Our median trade time is one second. Let’s just say a lot of coffee is involved,” states one ad.

The new work comes on the heels of the brokerage’s “Switchers’ reserve” campaign, which encouraged independent investors frustrated by extra fees to switch to Ameritrade by covering the cost of their broker’s transfer charges.