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NEW YORK — Creative and media planning duties for online brokerage Datek’s $55 million account are expected to shift from Bozell to Ogilvy & Mather within the next month, sources said. Ogilvy handles the $60 million ad account of Ameritrade, the discount brokerage that is buying Datek in an all-stock transaction valued at $1.3 billion.
In a bittersweet twist, Bozell last week won a silver Lion at the Cannes ad festival for its Datek print work that shows alternative uses for the stock page.
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