Ogilvy Casts Delta in a 'Good' Light

ATLANTA Delta Air Lines next month will launch its first national TV push from WPP Group’s Ogilvy & Mather introducing the tagline “Good goes around,” the carrier said.

The Atlanta-based airline plans to place at least four spots on national broadcast and cable programs, said Paul Matsen, Delta’s chief marketing officer.

All executions feature Delta employees and promote the company’s new Simplifare program and its renewed emphasis on customer service, Matsen said.

“The ads are contemporary and human and, hopefully, will bring a smile to your face,” Matsen said, declining to discuss the creative content in detail.

Delta