Odiorne TV Enlivens Cyber Stars Of Electronic Arts' Video Games

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Odiorne Wilde Narraway & Partners here launched two separate national TV campaigns for Electronic Arts on network and cable stations last week. The spring ad effort, promoting two new video games, is backed by at least $15 million in media support, said sources.
The 15- and 30-second ads feature a cyberversion of Seattle Mariners shortstop Alex Rodriguez, a star of the EA game.

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