'Observer' Cheers for Charlotte and Panthers

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ATLANTA As the Carolina Panthers prepare for Sunday’s Super Bowl, the Charlotte Observer is running full-page celebratory ads.

A series of print ads from Price McNabb link the National Football League team’s fortunes to its hometown. Agency executive creative director Alon Shoval is hoping the work reflects the positive changes that have happened in the Queen City.

“It’s becoming a different kind of city, full of entrepreneurs from all over the world,” said Shoval. “The values of the Panthers are the values of the city: hardworking, humble, but ambitious.”

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