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NEW YORK The childhood obesity epidemic, and the concomitant reaction from Washington, D.C., has not had a deleterious impact on this year’s kids ad sales market, thanks in part to increased efforts by marketers to self-police their messaging.
So said executives who sell time on the top two ad-supported kids cable networks. They noted the food category has actually been more active in 2006 than in recent years, an uptick that underscores a trend of heightened cooperation between marketers and the networks.
“Because
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